The Word Person brand identity was developed for copywriter Ellen Holcombe. Originally named ‘Professional Word Person,’ we wanted to create a brand that took care of the ‘professional’ aspect of Ellen’s work visually, but that also reflected the personality she adds to her writing. We developed the strapline ‘playful with words’ and translated this idea into typography, using the letters playfully to create characters which added personality and fun. The portrait also helped Ellen to have an online presence that was both personal and professional. The result is a brand that elevates Ellen’s profile and attracts the right clients whilst remaining personal and approachable.
Business Analysis Hub needed a brand identity that broke the stereotypes of business analysis, which is often perceived as 'stuffy' and ‘uninteresting’. Business Analysis investigates gaps in businesses and finds ways to untangle problems in order for companies to run more effectively and profitably. The brand identity needed to convey information in engaging ways, enabling clients to connect and see how their business needs can be met. The B was used as the brand icon and depicts an exploded diagram, reflecting the analytical nature of the business. Business Analysis Hub identifies multiple problems, looking 'from different angles' to make sure nothing is overlooked. The use of illustration across the brand made diagrams easier to understand and more approachable.
Worker coffee is a company that is rooted in traditional industry, with the founder’s background in engineering. The company prides itself in good honest coffee that is crafted with care and has impeccable taste – premium coffee that has a nod back to the past. Originally named ’Yorkshire Coffee Company’, we changed this to a name that was more reflective of the company’s ethos and ’story’. The hand drawn diamond shape used in the icon is reflective of some of the traditional icons and symbols used in engineering – reflective of the companies roots – and so this was developed to become an integral part of the brand identity. The hand drawn aspects of the brand give a feel of authenticity and tradition. The identity was then developed into packaging designs, each with different symbols to represent each flavour.
Chatsworth House came to me to refresh their previous estate map in order to add more personality to it whilst making sure information was clearer. I combined the use of traditional line drawing with flat colour, keeping the look fresh whilst retaining the sophisitcation of the Chatsworth brand. The map needed to be versatile and so it was created in vector so that elements that could be moved and updated. The map was developed with the idea of having different colour schemes for each season and illustrative elements that could also serve as icons for use on a key.
This is a concept project for Ellerby’s Gin, taking a traditional style of lettering and making it fresh and contemporary. For this project the versatility of the logo was considered, with the ‘E’ being an instantly recognisable part of the brand concept that could work as a stand alone icon. The logo was hand lettered and rendered in illustrator in order to be adaptable to use for different purposes and scales, such as on packaging.
Stories from the Street is a social enterprise that works with vulnerable people groups, providing a safe environment for people to tell their stories and contribute to discussions on social issues that impact their lives. They needed to rebrand their identity which was looking a little dated and no longer reflected what they were about. We wanted to create a logo that emphasised the 'story' in their name, whilst creating a fresh and approachable brand. The enlargement of the word ‘story’ and the subtlety of a punctuation mark reflected the storytelling aspect of the enterprise, while keeping it fresh and modern with bold and positive colours.
The Chatsworth House Farmyard and Adventure Playground is a huge attraction for children and so it was important that any designed material and way-finding appealed to a younger audience, whilst retaining the sophisticated feel of Chatsworth. For this project various illustrative and iconic devices were developed as well as a map to help children find their way around the farmyard. This also needed to be versatile enough to be used at different scales: online, on printed literature and signage. A typographic device was developed which helped to identity the farmyard effectively.
Sensai is a company who provide high-end services to the elderly, with luxury accommodation and additional care. They needed a brand refresh that appealed to both affluent elderly people and their younger family members who may be looking for an upmarket residency. Sensai needed to be set apart from other homes for the elderly with only positive imagery of older people, enjoying their later years in luxurious settings. The logo incorporated a ‘ying yang’ symbol for balance and wellbeing and the colours selected were soft and tranquil. The brand was developed into a beautifully produced brochure with GF Smith papers and silver foil to reflect their high end services. The brochure was produced both as a printed version and an interactive brochure for use online.
Henleys Sweets needed a re-brand to encourage more customer sales and engagement from their website. We wanted to convey the company’s unique selling points, portraying that they are extremely knowledgeable about confectionery but also approachable and friendly with excellent customer service. The logo was developed from a hand-lettered device in order to convey tradition and authenticity and a typographic device was created from the strap-line: ‘connoisseurs of confectionery’ which complemented the logo and could be used throughout the site. We developed further assets, such as stickers and stamps that would be relatively inexpensive to produce on packaging, giving brand continuity, and we incorporated illustrative elements which helped to add personality. Once the brand identity was developed we worked closely with Denken.studio and Wordperson to provide content, web development and SEO.
You can see the full web design at https://www.henleysweets.com
Mobile Power creates inclusive and profitable energy distribution platforms for the off-grid market. Their flagship product is a Smart Battery rental platform called Mopo. The company needed a brand identity that gave them a more professional image and continuity across their main business identity and the smart battery. Having had an iconic logo previously, we wanted to develop something simpler that was instantly recognisable using only typography. Referencing shapes and elements from the device’s electronic componants, we developed two devices that worked together as a family. We then went on to develop various assets, diagrams and brochures that worked with the brand identity. It was important to keep the company’s brand colours to keep some brand recognition but adding a secondary colour helped to bring in more personality.
Becks & Co. helps to connect Business and The Arts to raise profiles, build communities and, most importantly, fundraise for important causes. The brand needed to appeal to both corporate businesses and artists alike, as well as reflect the core of the business which was to connect the two in order to collaborate on fundraising projects. Good connections were an important theme and so this was developed within the identity - connecting letters and colours. The logo design needed to be simple and iconic in approach, but combined with good use of colour so that the overall look would be professional and 'classic' yet also have a fun feel to it, making sure it wasn't too corporate and unapproachable.
Perfect Strangers helps professionals to find roommates and apartments in New York. Their brand identity needed to be simple, timeless and versatile in order for it to grow with the company. Trust is a big part of the company’s ethos – Perfect Strangers are reliable, authentic & professional and the brand had to reflect this. They also wanted to have an identity that makes clients feel part of an elite club when they use the services and so elements were developed to be used as stamps and icons in order to be used subtly in isolation or in conjunction with other brand elements. The PS was hand-lettered to give a feel of authenticity and warmth with the ‘p’ and the ‘s’ subtly connecting to reflect the connection of people.