Maltby Design Co.
Design & Illustration studio
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Becks & Co. helps to connect Business and The Arts to raise profiles, build communities and, most importantly, fundraise for important causes. The brand needed to appeal to both corporate businesses and artists alike, as well as reflect the core of the business which was to connect the two in order to collaborate on fundraising projects. Good connections were an important theme and so this was developed within the identity - connecting letters and colours. The logo design needed to be simple and iconic in approach, but combined with good use of colour so that the overall look would be professional and 'classic' yet also have a fun feel to it, making sure it wasn't too corporate and unapproachable.