Maltby Design Co.
Design & Illustration studio

Ellerby's Gin

This is a concept project for Ellerby’s Gin, taking a traditional style of lettering and making it fresh and contemporary. For this project the versatility of the logo was considered, with the ‘E’ being an instantly recognisable part of the brand concept that could work as a stand alone icon. The logo was hand lettered and rendered in illustrator in order to be adaptable to use for different purposes and scales, such as on packaging.