Mobile Power creates inclusive and profitable energy distribution platforms for the off-grid market. Their flagship product is a Smart Battery rental platform called Mopo. The company needed a brand identity that gave them a more professional image and continuity across their main business identity and the smart battery. Having had an iconic logo previously, we wanted to develop something simpler that was instantly recognisable using only typography. Referencing shapes and elements from the device’s electronic componants, we developed two devices that worked together as a family. We then went on to develop various assets, diagrams and brochures that worked with the brand identity. It was important to keep the company’s brand colours to keep some brand recognition but adding a secondary colour helped to bring in more personality.