Perfect Strangers helps professionals to find roommates and apartments in New York. Their brand identity needed to be simple, timeless and versatile in order for it to grow with the company. Trust is a big part of the company’s ethos – Perfect Strangers are reliable, authentic & professional and the brand had to reflect this. They also wanted to have an identity that makes clients feel part of an elite club when they use the services and so elements were developed to be used as stamps and icons in order to be used subtly in isolation or in conjunction with other brand elements. The PS was hand-lettered to give a feel of authenticity and warmth with the ‘p’ and the ‘s’ subtly connecting to reflect the connection of people.