Sensai is a company who provide high-end services to the elderly, with luxury accommodation and additional care. They needed a brand refresh that appealed to both affluent elderly people and their younger family members who may be looking for an upmarket residency. Sensai needed to be set apart from other homes for the elderly with only positive imagery of older people, enjoying their later years in luxurious settings. The logo incorporated a ‘ying yang’ symbol for balance and wellbeing and the colours selected were soft and tranquil. The brand was developed into a beautifully produced brochure with GF Smith papers and silver foil to reflect their high end services. The brochure was produced both as a printed version and an interactive brochure for use online.