The Word Person brand identity was developed for copywriter Ellen Holcombe. Originally named ‘Professional Word Person,’ we wanted to create a brand that took care of the ‘professional’ aspect of Ellen’s work visually, but that also reflected the personality she adds to her writing. We developed the strapline ‘playful with words’ and translated this idea into typography, using the letters playfully to create characters which added personality and fun. The portrait also helped Ellen to have an online presence that was both personal and professional. The result is a brand that elevates Ellen’s profile and attracts the right clients whilst remaining personal and approachable.